Toronto, Canada – August 26, 2010 – In developing funding and growth strategies with clients and partners in recent months Mindfirst Inc. has noticed that market research and public awareness needs to be greatly enhanced in many areas if new technologies are going to be funded by investors and ultimately used by businesses and [...]
Several weeks ago Mindfirst was engaged to produce a white paper articulating and discussing the greenhouse gas (GHG) benefits of virtual meetings, i.e. high-defintion (HD) telepresence and videoconferencing. In an era where managements are looking to both cut costs and improve efficiency through collaboration any collateral benefits that could be applied to carbon offset and [...]
Some large corporations have been justifying telepresence solutions as part of their corporate social responsibility (CSR) considerations and greening efforts to reduce their carbon footprints. One client asked us to calculate the reduction of their carbon footprint attributable to using a telepresence solution in lieu of conducting physical meetings. Conducting a carbon audit for such [...]
